Are you a fashion startup entrepreneur who wants to promote their brand without spending a lot of money? With over a million active users per day, Instagram has become one of the most effective marketing tools. Using Instagram to promote your brand is not a new idea, however it’s an underrated one. They say a picture is worth a thousand words and Instagram is putting those words into action. People seem to be naturally drawn more towards this platform than other. An average Instagram post can generate engagement than 50 times more than other popular social media platforms like Facebook and Twitter.
Instagram is easy to use, it’s fun and offers you a platform to experiment through visual posts, memes, GIFs, videos etc. Even fashion icons like Louis Vuitton and Gucci use Instagram capture their respective market share. Still wondering what’s the secret to using Instagram for your brand? Here are five easy and simple ideas that could turn you Fashion Startup into an overnight sensation.
1. Set Up Your Account Properly
Use a consistent name and photo for your profile. Choose an Instagram name that’s the same as your startup’s name and use your logo as your profile picture. All of your interactions on Instagram will be accompanied by that picture and username, so make sure you pick something recognizable and professional. If you already have a Facebook, Twitter, Tumblr or other social media accounts sites, Instagram lets you connect your other profiles so that your posts can get published to those accounts as well. Pay attention to your bio. Write a brief description of who you are and what your startup is all about. Use a catchy phrase and always include your website’s link. Don’t forget to update your bio to promote your latest campaign, sale or launch.
2. Use Creative Hashtags
Hashtags are the easiest way for anyone to find your Instagram account. It gives your posts an instant boost to reach the masses within a few seconds. There isn’t any rule on how many hashtags you should use in your post, but it’s usually recommended to use just five because it’s just enough to put your brand idea out there. For your fashion brand you can use hashtags that include your brand name and some other generic ones like fashion-startup, fashion style, fashionista etc. Find other similar accounts (like big brands or fashion bloggers) through different hashtags variations and follow them in order to make your startup visible to them and their audience.
3. Create a Cool Video About Your Startup
Make use of Instagram’s newest update- the story sharing feature where you can post videos of what you’ve been up to-and share them with the world. This feature is great for all businesses out there. People are always curious about the story behind startups so why not share your journey with your audience? You can also use these videos to show your latest projects and even chat with them directly in case they ask questions in the comment section about your brand. To make the most out of this feature, you should be doing it the right way. Use a high-quality camera, set the background and adjust the tones so that your clothes look perfect. Make sure a lot of views appear on your video! Luckily, you can easily purchase followers and views to make your video look like it’s gaining a lot of interest.
4. Start Conversations And Competitions
Use captions to start conversations. Write active and inviting captions to open up conversations with customers about your posts. Be direct and interesting enough to get their attention and to get them to participate. This is also a great way to receive feedback on your brand and let your followers know you appreciate their ideas and thoughts.
Come up with interesting competitions to engage the audience. Give away a product by challenging customers to post photos and use hashtags of your brand. Not only will you earn more followers and increase their engagement, you will also reward your most loyal consumers. Who doesn’t love winning prizes? People will share your post a hundred times if you promise them something like a giveaway or a discount on their favorite items! However, to catch the eye of your audience, you must have a lot of followers. Make your account look professional with a lot of followers and likes. We offer quick and easy ways to transform your account into an overnight sensation, so make sure to check out our packages and get your followers right away!
5. Don’t Go Overboard
As exciting as creating your startup’s Instagram account is, you should take it one step at a time. Don’t go overboard by posting photos or videos of your brand all of the time. In fact, most brands do not pot every day because they might annoy their audience and get unfollowed. They post once in awhile but they make sure they put the best content they have. The idea is to post just enough to keep your followers engaged. Also, don’t overdo it with the caption and hashtags. Keep it simple and interesting enough to make people stop scrolling on their newsfeed.
The best way to find out what works best for your startup is by testing and measuring results. You can use Instagram’s management tools can be used to measure your followers, their engagement and clicks in. Based on your content results, keep improving your photo and video posts. If particular types of images or hashtags drive tons of engagement, keep using those types of posts but remember, don’t go overboard!