Instagram has become one of the most powerful online platforms today, with just over 200 million active users on daily basis. Instagram is now ranked significantly higher than Twitter and Snapchat and even Facebook, who is actually the owner of Instagram! These big numbers are making Instagram the most useful platform in the marketing world.
More than 1 million companies use Instagram to advertise their brand and a lot of famous people are using it to promote themselves. This is happening because Instagram is growing fast and engaging a larger audience each month. Every nine months, Instagram adds another 100 million users somewhere in the world. By growing users from 600 million users to 500 million in only six months, there’s no doubt Instagram will keep enhancing its features, which indicates the increasing value of Instagram’s offers to its users. We’ve put together some of Instagram’s news features that you should be using right now.
This feature is very similar to Snapchat’s filters but better! Instagram currently offers eight face filters which include crowns, glasses, and animal features. The best part of this feature is that you can use these filters in combination with other features such as Boomerang. Make use of these filters to show off you business or your business environment. For example, each month post a photo of the employee of the month and use a crown filter on their face.
With this feature, you can add hashtags in forms of stickers to your Instagram stories. Previously people could only add hashtag texts manually, but with the new feature, the people who watch your story are able to click on the “Hashtag” prompt. You can use this feature to promote you brand by combining it with Instagram Updates. This allows you to build brand awareness and use more fun ways to get your audience to engage. Update your stories on daily basis and use the hashtag stickers in order to keep your audience interested. To read our Ultimate Instagram Hashtag Guide click here.
This new feature allows you to film videos with Instagram’s camera and then play in on rewind mode. This is similar to Boomerang but much cooler to watch in our opinion. Capture your follower’s interest by creating cool attention-grabbing illusions which show you business brand.
As a new asset to the new feature which was presented a few months ago for saving photos on Instagram, this feature allows you to compile your saved posts into different collections. Before this, you could only save the content you wanted but the posts would all add up together without a way of separating them. For all the neat freaks out there, this feature was made for you! Now you can organize you posts however you like and you’ll be able to find them immediately.
This fantastic feature allows you to add location stickers on your story. Use this to tag your business in your stories and make it seem fun. This powerful feature can help you build brand awareness and engage with your audience. When users tap on the location sticker, they see the option “see location” which then opens on google maps and they can see the exact location of your business, and all the top posts about that location. To increase your audience traffic, make sure to check out our packages for the best results.