If you’re a business owner who isn’t using Facebook Pages for business, you’re missing out on a lot! Facebook is one of the most popular social media platforms in the world, with over more than 1.94 billion active users around the world. This has turned Facebook into a powerful marketing tool for all businesses out there. You can use Facebook to promote your brand by opening a so-called Facebook Page. This account is very different from the personal one you might have. Business pages allow you to market your brand, interact with customers, target new potential customers and build a community. Here are some of the ways you can use Facebook to your advantage:
1. Post Content
Posting content on your Facebook page is the best way to communicate with your audience. Whether you’re sharing information about your products, giving tips, showing off your workplace or even sharing interesting sites, these posts will keep your customers updated about your brand. This also allows them to engage with your content by commenting, liking or sharing. Make sure you post rich content. This means you have to post content which shows the real you. This can include showing the people you work with and your overall environment. You want people to interact with your page and you want to keep them coming for more.
2. Market Your Brand
The best way to show off your services or your products is by sharing them with your consumers on your Facebook Page. Post new statuses on weekly basis to let your clients know what you’ve been up to. Share direct website links to photos of your campaign on your Facebook timeline. Give sneak peeks of new projects and consistently post about updates on your store, sales, and deal. Always keep in mind you should be social, not promotional. Take photos of business events, meeting and any other activities you might have and let people know what you’ve been up to. Don’t make your page look boring.Try to keep your audience and customers as updated as possible.
The most important thing about Facebook marketing is engagement. Facebook uses many algorithms to determine how relevant your posts will be in your client’s news feed. The more people interact with you posts by liking, commenting and sharing, the more value is given to it by the algorithm. Facebook management tools can be used to measure your followers and their engagement. Keep improving your posts based on your content results. The sidebar on the left called “Talking About This” lets you know how your content is doing. This very important tool can be used to determine your next steps on posting content for your brand. The more information you have about the type of content your audience engages with, the more you can improve your business’s Facebook strategy, so make sure to follow your audience.