Many brands have yet to join any major social media platforms. If you are in this group, you do not have to worry. It is not too late to build a following on Instagram. In fact, new brands hit it big on the platform every day. If you’ve got something valuable to say, there are plenty of consumers who want to listen to you. The information in this guide will show you how to start a successful Instagram page. If you follow these tactics, you’ll be above 400 followers in no time.
Set Up Before Promoting
You only get one first impression with your Instagram channel. Don’t mess it up! Your page needs to look great before you can promote it. This is all about having the perfect profile picture. If you don’t have one yet, it’s worth paying a freelancer to set up a great image for your brand. There’s no way to fake a good photo. People will notice when you put in the time to get it right. After you set up your profile picture and bio, make a few posts on your page. Do this part before you invite anybody to follow you. You don’t want to invite new followers to an empty page, so you’re setting it up to look active from day one.
Your First Fans
Once your Instagram page is ready for action, tell the world. You should start with your brand’s other social media pages. If you have Facebook, Twitter, LinkedIn, Snapchat, or anything else, use it to broadcast the news. Even if you don’t have other social media profiles yet, you can tap into your personal networks. Ask your friends to follow the new Instagram page via a personal Facebook update. Tag the new account in your personal Instagram feed too. When possible, get your team to share on their personal networks as well. Each person is likely to have hundreds of friends whom they can reach with the click of a button. You should take advantage of this social sharing opportunity.
When you get followers, it’s time to get to work. Post great content every day to keep your audience satisfied. This is the most time-consuming and least glamorous part of the process. You have to do what it takes to have amazing content every day. It’s not enough to be “pretty good” in the world of social media. If you want to do it right, go all-in from day one. If you run out of ideas, you can curate content from other places on the web. Be sure to always give appropriate credit for your posts.
Breaking The Plateau
If you are like most small businesses, you will be between 100 and 300 followers by now. Bridging the gap to 400 is a frustrating part of the process for some brands. However, it doesn’t need to be a struggle. The key to a bigger fanbase is to think on a bigger scale. It’s good to get one follower at a time, but that’s not a scalable strategy. Long-term success involves identifying opportunities for faster growth. You can get many followers at once with a guest post on a popular blog. Use tools like Alexa to find blogs with tens of thousands of hits per month. Make a list of these blogs and contact them all to ask about guest posts. Your goal is to secure a post with a blog that will allow you to link your Instagram at the end. When you pull this off, you’ll see a ton of new traffic hit your page overnight. You can crush the 400 follower plateau with the guest post plan.
Four Hundred Followers
There is no exact timeline for how long it takes to reach 400 followers. For brands who already have a large audience elsewhere, it could happen in one night. If your brand is starting from scratch, this is often a months-long process.
The important thing is to work hard at your goal. Aim to have your first 400 followers in no more than two months from the day you open your account. Your brand can win on Instagram with these tactics. Alternatively you can skip the hard work and just buy one of our promotion packages here.